Nationwide Insurance has hired KFed to star in it's 'Life Comes at You Fast' campaign, which will be aired during this years Super Bowl.
"'The Life Comes at You Fast' concept was created to remind people that they need to think about preparing for the future," said Steven Schreibman, vice president of advertising and brand management for Nationwide.
“No one has personified 'Life Comes at You Fast' in the media better than Kevin Federline. Our partnership with Kevin shows the world that he has a great sense of humor. He’s poking fun at himself, and in the process gets to have the last word.”
“We’re using humor and a celebrity to get people’s attention and cut through the clutter with a very serious message,” said Schreibman. “You need to be prepared for life to change, because change is inevitable.”
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