Absolut collaborated with Jay-Z giving an intimate glimpse into Jay-Z’s childhood, his motivation as an artist and the moments leading to the September 11th benefit concert at Madison Square Garden which we attended. The star-studded event boasted an array of guests, from old friends Mary J. Blige and Diddy to new Hov associates Kid Cudi and John Mayer. Check out the 15-minute short film ft. John Mayer directed by Danny Clinch.
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